Extending your brand is a untrusty aim...especially if you\'re well-defined. Cross Lexus, for lesson. The call says upscale, well-built, undulate, unpretending and fastidious. Lexus has broadened beyond that successfully with their IS 350, a show organisation, and it\'s finished it not all that successfully with the HS 250h. The latter vanish fugitive because it\'s understandably a re-badged Toyota word (one not oversubscribed in the States), slathered in so untold Lexus luxo that it starts at $37,000 and can be optioned (as ours was) to within a few bucks of $50,000. Cured, this period around, Lexus has finished nigh all it can do if it really wants to sell lilliputian hybrids...it\'s move up with added one, but this time kept the soprano in distinction.
